THE FALL
Hospital de Amor
How we turned a hospital renaming
into a tale of hope.
Batuque Challenge
Chevrolet
How could a century-old brand debut on the youngest and most musical social network of the moment?
Using the most played musical instrument in the world: the steering wheel.
For this, Chevrolet created a musical steering wheel, made with electronic drum sensors,
and invited Carlinhos Brown, one of the greatest percussionists in the world, to play it and challenge the public.
//Concept: "Car and music have never been so connected".
Bloodless Scren
SBT
Bloody movies got removed from TV and streaming platform
for blood shortage awareness.
//Concept: "Get off the sofa. Donate blood."
End of times
Amazon Prime Video
To launch the "Good Omens" series, a comic drama about the imminent biblical Armagedom, we invited the famous rapper Emicida to create an original song about the apocalypse of the present days, sung in the perspective of an angel and a demon, the two protagonists of the series. This branded content partnership has generated tremendous awareness for the series, with thousands of mentions on social media and extensive press coverage.
//Concept: "The end is near.”
Impossible mascots
Mastercard
When not even cancer
can stop a child’s dream to come true.
Eat your words
Amazon Prime Video
When sport critics had to eat their own words. Literally.
Menos Pera,
Mais bora
Chevrolet Montana
The new Chevrolet Montana solved all pickup pain points.
So now everyone can say let's go to the pickup that they'd dreamed of.
//Concept: "Chevrolet Montana. Less wait, more go.
Play For THe Jugle
Mastercard
Over 300 million players fighting to save the most important place of the game and of the world: the jungle.
//Concept: "Without the jungle, it's game over”.
Omnipresent
Chevrolet Onix
In a ultra-conneccted world, the contry's most connected car
invites the audience to disconnect and reconnect with the real world.
//Concept: "Chevrolet Onix. Connect with the real world.
Sixth Sense
Chevrolet OnStar
Do you know that sixth sense that warns us about unforeseen events?
Chevrolet has turned it into technology.
//Concept: "Chevrolet OnStar. Always on to protect you.
Confidence on board
Chevrolet
It's really cool when work allows you to tell real stories as incredible as fictional ones.
Even more so if this story involves a family tradition of sailing alone across the Atlantic Ocean.
//Concept: "Chevrolet Equinox. Confidence on board.
A RUA É O NOSSO CAMPO
Chevrolet
When all eyes in Brazil were on World Cup, Chevrolet connected the cheerful vibe on the streets with its portfolio stars.
//Concept: "The streets are our field.”
Minuano 3000
Flora
How long does one Minuano 3000 detergent bottle last? Much more than you think.
//Concept: "Minuano 3000. Nothing will last longer.
Karro Sutra
Chevrolet
Chevrolet tips to enjoy Valentine's Day
Ice cream tree
Microsoft
With the help of Microsoft Windows 10, kids brought to life their parent's childhood dreams.
BFF
Globo.com
To promote "Big Brother Brazil" Pay-Per-View, we created a campaign that starred the grumpy winner of the last edition of the reality show, Marcelo Dourado.
// Concept: "You’ll feel like friends`."