THE FALL
Hospital de Amor
How we turned a hospital renaming
into a tale of hope.
Batuque Challenge
Chevrolet
How could a century-old brand debut on the youngest and most musical social network of the moment?
Using the most played musical instrument in the world: the steering wheel.
For this, Chevrolet created a musical steering wheel, made with electronic drum sensors,
and invited Carlinhos Brown, one of the greatest percussionists in the world, to play it and challenge the public.
//Concept: "Car and music have never been so connected".
Bloodless Scren
SBT
Bloody movies got removed from TV and streaming platform
for blood shortage awareness.
//Concept: "Get off the sofa. Donate blood."
End of times
Amazon Prime Video
To launch the "Good Omens" series, a comic drama about the imminent biblical Armagedom, we invited the famous rapper Emicida to create an original song about the apocalypse of the present days, sung in the perspective of an angel and a demon, the two protagonists of the series. This branded content partnership has generated tremendous awareness for the series, with thousands of mentions on social media and extensive press coverage.
//Concept: "The end is near.”
Impossible mascots
Mastercard
When not even cancer
can stop a child’s dream to come true.
Eat your words
Amazon Prime Video
When sport critics had to eat their own words. Literally.
Menos Pera,
Mais bora
Chevrolet Montana
The new Chevrolet Montana solved all pickup pain points.
So now everyone can say let's go to the pickup that they'd dreamed of.
//Concept: "Chevrolet Montana. Less wait, more go.
Play For THe Jugle
Mastercard
Over 300 million players fighting to save the most important place of the game and of the world: the jungle.
//Concept: "Without the jungle, it's game over”.
Omnipresent
Chevrolet Onix
In a ultra-conneccted world, the contry's most connected car
invites the audience to disconnect and reconnect with the real world.
//Concept: "Chevrolet Onix. Connect with the real world.
Sixth Sense
Chevrolet OnStar
Do you know that sixth sense that warns us about unforeseen events?
Chevrolet has turned it into technology.
//Concept: "Chevrolet OnStar. Always on to protect you.
Confidence on board
Chevrolet
It's really cool when work allows you to tell real stories as incredible as fictional ones.
Even more so if this story involves a family tradition of sailing alone across the Atlantic Ocean.
//Concept: "Chevrolet Equinox. Confidence on board.
A RUA É O NOSSO CAMPO
Chevrolet
When all eyes in Brazil were on World Cup, Chevrolet connected the cheerful vibe on the streets with its portfolio stars.
//Concept: "The streets are our field.”
Minuano 3000
Flora
How long does one Minuano 3000 detergent bottle last? Much more than you think.
//Concept: "Minuano 3000. Nothing will last longer.
Karro Sutra
Chevrolet
Chevrolet tips to enjoy Valentine's Day
Ice cream tree
Microsoft
With the help of Microsoft Windows 10, kids brought to life their parent's childhood dreams.
BFF
Globo.com
To promote "Big Brother Brazil" Pay-Per-View, we created a campaign that starred the grumpy winner of the last edition of the reality show, Marcelo Dourado.
// Concept: "You’ll feel like friends`."
OTHER DESIGNS AND CRAFT
//Bio
Francisco Oliveira, aka Chico.
Creative Art Director.
ACD/CD wannabe.
Sao Paulo based.
Brazilian (but also french citizen).
Geek in free time.
AI and tech enthusiast.
Knowledge hunter.
Loves art and craft.
Deeply committed and focused.
Passionate about:
Architecture, pop culture, fitness, and video games.
Parents a french bulldog with his wife.
The cup is always half full.
//Work
2010-2024 | WMcCann São Paulo
2009-2010 | McCann Erickson Brasil
2006-2009 | Lew Lara/TBWA
//Awards &
Publications
Cannes Lions
Silver Lion / Healthcare & Wellness / Hospital de Amor / 2018
Shortlist / Media / Bloodless Screen / 2019
Shortlist / Direct / Bloodless Screen / 2019
Shortlist / Film Craft / Hospital de Amor / 2018
Shortlist / Healthcare & Wellness / Hospital de Amor / 2018
Shortlist / Healthcare & Wellness / Hospital de Amor / 2018
Clio Awards
Bronze / Film Technique / Hospital de Amor / 2018
Clio Health
Gold / Film / Hospital de Amor / 2018
Silver / Film Technique / Hospital de Amor / 2018
Silver / Film Technique / Hospital de Amor / 2018
Silver / Film Technique / Hospital de Amor / 2018
The One Show
Merit / Experimental & Immersive / Impossible Mascots / 2020
Merit / Film - Health & Wellness / Hospital de Amor / 2019
Merit / Branded Content / Hospital de Amor / 2019
Merit / Visual & Audio Craft / Hospital de Amor / 2019
Shortlist / Public Relations / Impossible Mascots / 2020
Shortlist / Out of Home / Impossible Mascots / 2020
Shortlist / Health, Welness & Pharma / Impossible Mascots / 2020
D&AD
Shortlist / Media / Bloodless Screen / 2019
El Ojo
Gold / Eficacia / Drum Challenge / 2021
Gold / FIlm / Hospital de Amor / 2018
Bronze / Innovacción / Impossible Mascots / 2019
Bronze / Digital & Social / Impossible Mascots / 2019
Bronze / Producción Audio & Sonido / Hospital de Amor / 2018
Shortlist / Contenido / Drum Challenge / 2021
Shortlist / Mejor Idea Local / Hospital de Amor / 2018
Shortlist / PR / Hospital de Amor / 2018
Wave Festival
Grand Prix / Film Craft / Hospital de Amor / 2018
Gold / Film Craft / Hospital de Amor / 2018
Silver / Film / Hospital de Amor / 2018
Silver / Film Craft / Hospital de Amor / 2018
Shortlist / Media / Bloodless Screen / 2019
Shortlist / Filme / Bloodless Screen / 2019
Shortlist / Radio / Hospital de Amor / 2018
London Awards
Silver / Craft Animation / Hospital de Amor / 2018
Silver / Craft Music & Sound Design / Hospital de Amor / 2018
Bronze / Health & Wellness / Hospital de Amor / 2018
Fiap
Gold / Anuncios Televisión / Hospital de Amor / 2018
Gold / Producción Animación / Hospital de Amor / 2018
Gold / Producción Dirección de Arte / Hospital de Amor / 2018
Gold / Producción Música Original / Hospital de Amor / 2018
Silver / AnunciosRadio / Hospital de Amor / 2018
CCSP
Silver / Relações Públicas / Hospital de Amor / 2018
Bronze / Branded Content / Hospital de Amor / 2018
In Book / Técnica em Uso Inovador de Tecnologia / Drum Challenge / 2022
In Book / Ação Promocional ou Marketing Direto / Eat Yout Words / 2020
In Book / Branded Content / Final dos Tempos / 2019
In Book / Criação em TV, Cinema e Outras Telas / Hospital de Amor / 2018
In Book / Técnica em Animação / Hospital de Amor / 2018
In Book / Técnica em Trilha Original / Hospital de Amor / 2018
In Book / Técnica em Jingle / Hospital de Amor / 2018
Finalist / Ação Promocional / Impossible Mascots / 2020
Finalist / Branded Content / Impossible Mascots / 2020
Finalist / Digital / Impossible Mascots / 2020
Finalist / Técnica de Ilustração / Tudo ou Nada / 2020
Finalist / Media / Bloodless Screen / 2019
Effie Awards
Gold / Impacto Positivo - Effie Brasil / Impossible Mascots / 2020
Prata / Branded Content - Effie Latam / Impossible Mascots / 2021
Bronze / Produtos e Serviços Financeiros - Effie Latam / Impossible Mascots / 2021
Art Directors Club
Merit / Film Craft / Hospital de Amor / 2019
New York Festivals
Bronze / Guerrilla / Impossible Mascots / 2020
Shortlist / Filme / Bloodless Screen / 2019
Shortlist / Social Media / Impossible Mascots / 2020
Shortlist / Outdoor / Impossible Mascots / 2020
Shortlist / Corporate Image / Impossible Mascots / 2020
Shortlist / Events / Impossible Mascots / 2020
Shortlist / Public Relations / Impossible Mascots / 2020
Shortlist / Sponsorship / Impossible Mascots / 2020
Shortlist / Technology / Impossible Mascots / 2020
Shortlist / Credit Card / Impossible Mascots / 2020
Epica Awards
Gold / Financial Services / Impossible Mascots / 2019
Silver / Public Interest, Health & Safety / Hospital de Amor / 2018
Silver / Health & Beauty / Hospital de Amor / 2018
Shorty Awards
Gold / Storytelling / Hospital de Amor / 2018
Finalist / Pro Bono / Hospital de Amor / 2018
Prêmio Colunistas
Grand Prix / Técnica de Filme Brasil / Hospital de Amor / 2019
Grand Prix / Filme São Paulo / Hospital de Amor / 2019
Gold / Filme Brasil / Hospital de Amor / 2019
Gold / Filme São Paulo / Hospital de Amor / 2019
Ouro / Promo e Live São Paulo / Impossible Mascots / 2020
Silver / Inovação São Paulo / Impossible Mascots / 2020
Silver / RP São Paulo / Impossible Mascots / 2020
Silver / Marketing Direto São Paulo / Bloodless Screen / 2020
Bronze / Branded Content São Paulo / Final dos Tempos / 2020
Lisbon Festival
Gold / Craft Animation / Hospital de Amor / 2018
Gold / Craft Best Use of Music / Hospital de Amor / 2018
Silver / Film on Web / Hospital de Amor / 2018
Prémios Lusófonos
Grand Prix / RP Mídia Espontânea / Impossible Mascots / 2019
Grand Prix / RP Eficácia / Impossible Mascots / 2019
Grand Prix / Ativação de Marca em Eventos / Impossible Mascots / 2019
Grand Prix / Digital Film para WEB / Hospital de Amor / 2018
Gold / Craft Film para WEB / Hospital de Amor / 2018
Gold / Craft Animação / Hospital de Amor / 2018
Gold / Craft Banda Sonora / Hospital de Amor / 2018
Silver / Film para TV / Hospital de Amor / 2018
El Sol
Silver / Producción Animación / Hospital de Amor / 2019
Finalist / Film Online / Hospital de Amor / 2019
Finalist / Producción Áudio / Hospital de Amor / 2019
Webby Awards
People's Voice Winner / Best Event Activation / Impossible Mascots / 2020
Nominee / Best Use of Video or Moving Image / Hospital de Amor / 2019
Nominee / Video Ad Longform / Hospital de Amor / 2019
Ad Stars
Silver / Filme Craft / Hospital de Amor / 2019
Shortlist / Filme / Bloodless Screen / 2019
AdForum PNHX Tribute Award
Bronze / Creative Technology / Impossible Mascots / 2020
FWA
FWA of the Day / Impossible Mascots / 2019
Ad Age Magazine
Creativity Pick / Hospital de Amor / 2018
Adweek
Ad of the Day / Hospital de Amor / 2018
Creativity
Editor’s Pick / Ice Cream Tree / 2015
Luerzer's Archive
Film / Hospital de Amor / 4.2018
200 Best Digital Artist / Hospital de Amor / 2019-2020
Facebook Hackathon
Winner / Facebook Hackathon Challenge / 2018 (São Paulo)
